About us
CARELESS
Careless was created by Sara, also known as @saraaemiliee on social media. The story goes all the way back to 2015 when Sara experienced gaining 45 kilos during her first pregnancy. From always being able to fit into any outfit without having to think much about it, she suddenly experienced that the market was more difficult for someone who was overweight. During her time as an influencer, Sara has used many fantastic clothing brands and gained good experience with various garments, but she has always felt that there is too little of anything she dreams of; namely, diversity.
Careless stands for that there is room to be different. Regardless of size, shape, height and width - the body should be wrapped in clothes you feel comfortable in. Careless is designed to fit as many body types as possible. Through stretch, adjustable functions and comfortable fabric types, you will feel GOOD NOK. Now we are done hiding behind the uncertainty, together with Careless we can celebrate the diversity we are so lucky to have.